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The Best Beauty Brands

Because I love services like Birchbox and Ipsy, trying new makeup brands is something I love doing on a regular basis. But it’s important for a girl to have her tried and true brands to make sure that she doesn’t look like a dead hooker on the first date with her crush since second grade.

On Fridays I do my Favourites Friday and it’s about new products I’ve tried that I love. But how often do I talk about the products that I fit into my daily life no matter how great a new product is? Rarely. That’s why today I am going to share a list of the beauty brands that are my go-to for any day and have never let me down. They are products that are the first I gravitate to when needing a new blush or eyeshadow and I hope by sharing them with you, you will run to the store and pick them up because they’re seriously the best!

Who’s ready to buy a bigger makeup for all the amazing brands I’m about to share?

The Enthusiast’s Tried and True Beauty Brands


Okay, this one goes first because it is my all-time favourite. From their mascaras to their eyeshadows to their BB cream, I will try any product by Maybelline. They are perfection. All of their products stay all day, look great, and don’t ruin my skin. Which makes it perfection in my mind. If you need a makeup product and aren’t sure where to start, see if Maybelline offers a version you like because they likely do and you’ll fall in love with it – aka Maybelline The Nudes.

NARS Cosmetics

NARS is my go-to brand for when I want to treat myself. All of their products feel luxurious, and the packaging always looks gorgeous. And the products themselves are longwear and never feel cakey, which is a big one for me. I like to feel natural and that’s what NARS delivers. I am currently in love with their NARS Velvet Matte Lip Pencil in Bahama because it looks natural despite being matte and doesn’t feel icky after a few hours like most matte lip colours.


Hands down my go-to for seriously awesome mascara and eyeliner. They are the blackest black and Eyeko Black Magic Mascara looks so natural but still makes me look like I have the daring lashes I’ve always wanted. They are sooo sexy. I am so in love with their eye makeup and if you’re looking for a fresh twist on your mascara, hit them up.

Rimmel London

I have tried foundation, eyeliner, lipstick, mascara, etc. from Rimmel London and every single one has been great. I am particularly fond of their Rimmel London Lasting Finish Matte Lipstick by Kate Moss when I need a good lipstick for a night out (I wore shade 111 for a bright Christmas look for my holiday party and shade 107 for a more vampy NYE look) and it is truly a fantastic matte shade that does last all night. I love Rimmel London’s products because they are phenomenal at taking the basics and making them great for a night out or all day.


We all love Benefit (don’t lie, I know you do) and it’s because they make amazing products that seriously up our makeup game. We all have Benefit Hoola Matte Bronzer in our makeup bag because it is so gorgeous and adds that “Yes, I just got back from Barbados” look. I love Benefit’s products because I am getting my bang for my buck. I am never disappointed with whatever I buy and Benefit really does live up to it’s promise of fantastic cosmetics.


My introductory brand into makeup, and a staple always in my bag, is e.l.f. They really do have the bag on cheap yet amazing products that are totally worth it. If I had to choose one product that I am completely in love with it would have to be e.l.f. Under Eye Concealer & Highlighter because it is the only concealer I’ve used that works great for my entire face (I’m a minimalist makeup girl) and it blends with my skin almost too well.


On my search for the perfect foundation, Revlon’s ColorStay Makeup for Normal/Dry Skin has worked amazing for my oily skin. Which is ridiculous since they have one for oily skin, but that one cakes up like crazy. But if I need to choose a foundation, this is my go-to every time and the colours are easy to blend with other foundations and moisturizers, which makes it great for when your skin tone changes throughout the year.


My very first piece of makeup was bareMinerals Original Broad Spectrum Foundation SPF 15 and despite the many different powder foundations I’ve used over the years, none compare to my bareMinerals. The finish is always smooth and the product itself lasts a long time despite my daily use of it. While I don’t use many of their other products, this brand will always have a soft spot in my heart.


Okay, I now have a huge craving to go to my local department store and stock up on makeup. Anyone want to join?

What brands do you swear by? What should I add to my beauty routine? Let me know in the comments!

Stay classy, Internet,









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#theenthusiast #makeup #bareminerals #eyeko #rimmellondon #nars #elf #beauty #revlon #benefit #maybelline

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